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M.NETWORK <br />23RFP NO. 19-07-02 <br />from the past, to present, to the future. It sure would be strange to walk across a bridge and <br />end up in exactly the same place as you started. <br />Functionally what this meant was that while we were working on the design for the 50th, we <br />also needed to start working on the new look, feel, and messaging for the entire organization <br />after the 50th. <br />Fourth, we found that in order to celebrate the past, simply looking back at the Foundation’s <br />accomplishments would not resonate with specific target audiences. Our research-based <br />solution was to make this a celebration of the donors who made those accomplishments <br />possible by using them to encourage and challenge a new generation of donors to take Miami <br />into the future.