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M.NETWORK <br />24RFP NO. 19-07-02 <br />We also found that the campaign would be most effective if it hinged on mobilizing the <br />community through a series of celebration events, each highlighting a different pillar of The <br />Foundation’s commitment to Miami. We could then amplify the impact of the events with <br />a combination of digital, glossy print, public radio, and social media advertising that ran <br />alongside digital, social media, and public relations initiatives.