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M.NETWORK <br />27RFP NO. 19-07-02 <br />CASE STUDY: MIAMI-DADE COUNTY HOMELESS TRUST <br />Components: : Branding, Polling, Event Planning, Outdoor, Film Production, Web Building, <br />Digital Advertising, Social Media, Public Relations, Public School Curriculum, Community <br />Mobilization, Parking Meter Painting and Installation (c’mon!… what other communication <br />agency can put that in an RFQ?”) <br />CASE STUDY DEMONSTRATES: <br />• Conduct thorough demographic study <br />• Analyze consumer, media, and market research <br />• Research marketing campaigns, special events, and other promotions <br />• Conduct strategic analysis of demographics, business trends <br />• Provide strategic assessment and recommend market positioning based on overall research <br />For the Miami-Dade County Homeless Trust we were confronted with the issue of how to <br />make people care about the homelessness. When we first started on this campaign, more than <br />1,200 people called Miami streets their home and very few people knew of the Homeless Trust <br />or the work that this organization does. The Trust had a very limited public awareness budget <br />to change this dynamic. The M Network came up with a multi-language, multi-platform <br />campaign that hinged on an aggressive and unique outdoor advertising concept combined <br />with a massive community mobilization event.