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M.NETWORK <br />29RFP NO. 19-07-02 <br />Homeless Awareness Day became the centerpiece of a much greater rebranding effort in <br />which we conducted interviews with providers as well as other key stakeholders. This led us <br />to a complete redesign of the organization. The core of the brand became a small roof icon <br />– representing the overall goal of The Homeless Trust to provide housing for every homeless <br />person in Miami. <br />Our research also told us that the providers and stakeholders felt that they were a key <br />component of the Trust achieving its goals. This information led us to include what is now <br />referred to as the “partners herringbone,” a repeated version of the main icon that represents <br />how all of the partners in the Continuum of Care work together to create a single, cohesive <br />foundation.