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M.NETWORK <br />52RFP NO. 19-07-02 <br />We started by targeting the AUA (American Urology Association). Each year the AUA holds a <br />conference which has yearly attendance of more than 16,000 – many of whom are Urologists. <br />Rather than simply placing ads in the already overcrowded event programs, we used <br />geofencing technology to draw a digital boundary around the event. This digital boundary <br />allowed us to access the IP address of every mobile device that entered the event. This <br />allowed us to effectively capture a hyper-targeted, verifiably interested audience. <br />The next step was to create messaging about Firmagon’s cardio vascular friendly treatment <br />directed at these specific doctors. We wanted to layer this with a patient directed campaign <br />so that both doctors and patients would be primed for the conversation. <br />We chose February to launch the full campaign since February is Heart Month. <br />Ads were created for both doctors and patients and served digitally with incredible efficiency. <br />The result of the campaign was at 22% increase in web traffic and a 6% increase in scripts <br />written