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M.NETWORK <br />55RFP NO. 19-07-02 <br />c. tate what experience the Firm has with the development of creative or <br />nontraditional strategic alliances/sponsorships (i.e. industries outside of the travel <br />business) to implement PR programs. State what experience the firm has with <br />measurement of PR results. <br />Homeless Trust / Miami Parking Authority <br />As outlined above, one of our strategies in working with The Miami-Dade County Homeless <br />Trust was to find out just how much money was being given directly to people living on the <br />streets. Research not only confirmed that the number was significant but also pointed to the <br />fact that the people giving the money knew it wasn’t really doing any good. <br />The research pointed to the fact that if we could develop a different means for people to <br />give their spare change to homelessness, and that this new means would go directly to the <br />programs and services that would actually help them, then we could capture some of that <br />spare change and put it to use for real change. <br />The question was then posed, what already exists in the community that can collect spare <br />change that we could repurpose to helping the homeless <br />The answer was parking meters.