Laserfiche WebLink
M.NETWORK <br />57RFP NO. 19-07-02 <br />The Children’s Trust / Miami-Dade County / The United Way / The State Attorney’s Office <br />As outlined above, one of our strategies in working with The Miami-Dade County Homeless <br />Of the all of the work that we have done for The Children’s Trust over the years, there is one <br />example that we believe is illustrative of our company’s reputation for both innovative thinking <br />and community impact. <br />It was 2016, after the murder of King Carter, a six-year-old boy caught in gang related crossfire <br />on his way to buy candy. The M Network, no longer satisfied to be merely an advertising <br />agency for organizations that do good, was compelled to make a difference. <br />Using our clients as contacts, The M Network formed a loose coalition of agencies – The <br />Children’s Trust, The United Way, The Miami-Dade County Police, The Miami-Dade County <br />Attorney General’s Office, and Crime Stoppers to form CrimeStoppers Kids. <br />The M Network paid for and created a multilingual TV, radio, and digital PSA campaign <br />combined with public relations to help raise reward money for anyone having information <br />regarding this, or any other act of violence against children. We then used our deep <br />relationships within the media to arrange for 30 days of free airtime on TV, Radio and digital <br />platforms.