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We believe that we have what it takes to propel the City of Sunny Isles <br />Beach into the future. Below are the qualifications we possess that will <br />allow us to perform the requirements and exceed expectations. <br />Strategic, Unbiased Perspective <br />Rebranding isn’t the type of initiative that can be successfully accomplished by an internal marketing <br />team—even the best marketing team. A rebrand requires a big-picture, strategic approach, as well as <br />an outside perspective, and we’re from a sister city, so we can relate with both the visitors, and also <br />the residents from a cultural perspective. It isn’t realistic to expect an internal marketing team to do <br />an objective assessment of the brand they’ve helped to shape. <br />Nor is it possible for such a team to survey the competitive landscape from an unbiased standpoint. <br />As an Orlando-based agency, we can relate to the residents, but aren’t seen as being biased or as a <br />threat. The very things that make an internal marketing team valuable for an organization (passion <br />for their work and dedication to the City) make them unsuited to the task of optimally repositioning <br />it within the competitive landscape. This something best left to a third-party expert, such as us. <br />Larimer & Co.’s ability to conduct a big-picture analysis of the City of Sunny Isles Beach from an all- <br />important objective perspective is what allows us to bring the City’s brand to life in dynamic fashion. <br />WHAT SETS US <br />APART FROM THE <br />COMPETITION? <br />Larimer & Co. | City of Sunny Isles Beach28