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Cross-Industry Experience <br />At Larimer & Co., we offer the benefit of working with a broad cross-section of industries and we <br />only hire senior-level talent with entrepreneurial mindsets. An internal marketing team is designed <br />to specialize in its given industry but branding requires a broader perspective because a brand isn’t <br />confined to the industry in which it operates. Brands affect and are affected by stakeholders across <br />business, political, social, and cultural spheres. <br />Cross-industry experience enables us to bring new ideas into different industries. It’s only with this <br />type of perspective that we’re able to help brands we represent to meaningfully differentiate them <br />from the competition. What’s more important is our proven ability to solve the unique challenges of <br />brands across a broad spectrum of industries. <br />Unique and Proven Expertise <br />Just as branding is distinct from marketing, Larimer & Co. offers unique areas of expertise that <br />you won’t find by just working with an internal marketing team. We provide best-in-class research, <br />strategy and identity services. <br />At Larimer & Co., we understand that research is paramount to rebranding and it’s a component <br />of every project we touch. When it comes to the strategy required for a rebrand, there’s a big <br />difference between a brand strategist and marketing strategist. The latter is a critical role if you <br />hope to get the most out of your new brand after you launch it. But only the former can provide <br />the big picture expertise needed to identify opportunities for differentiation within the competitive <br />landscape and optimally position your brand for long-term success. <br />Finally, the type of design expertise needed to create a powerful identity is not within the wheelhouse <br />of most graphic designers—even talented individuals who have decades of design experience under <br />their belt. When you hire Larimer & Co., you get a senior design team that specializes in the creation <br />of dynamic brand identities founded on research and strategy. <br />Ongoing Brand Management <br />At Larimer & Co., our value will remain long after we launch the City’s new brand. In fact, all your <br />marketing efforts will be more effective—and therefore less expensive—following the rebrand. In <br />addition to giving you more bang for your marketing buck, however, we will remain an invaluable <br />partner long after your rebrand is complete. <br />No one will know your brand better than us because we will have helped to define it. With this in- <br />depth familiarity, we help orchestrate the creation of powerful marketing campaigns designed to <br />amplify competitive differentiation and solidify positioning. When it comes to marketing, nothing <br />is more important than a cohesive and consistent experience across touchpoints. For businesses <br />whose model doesn’t include an all-important brand manager position, Larimer & Co. can serve as <br />just that, ensuring that your brand is reliably maintained well into the future. <br />29