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THE JULIAN AT CREATIVE VILLAGE <br />The Julian is a luxury $108 million, 409-unit urban market-rate apartment <br />community in the epicenter of Creative Village in Downtown Orlando. Creative <br />Village is a $1.5 billion, 68-acre mixed-use, transit oriented, urban infill development <br />that is home to the new UCF Downtown and the Valencia College Downtown <br />campus. Larimer & Co. served as the agency of record, conducted extensive <br />market research, and provided the naming, theming, creative strategy and brand <br />messaging from concept through completion and lease-up. The end result was the <br />creation of a signature identity that possesses brand equity and depth designed to <br />attract the target demographic while also representing the community, its diversity <br />and its unique location in the City’s core. <br />AGENCY OF RECORD <br />ADVERTISING CAMPAIGN <br />BRAND NAMING <br />BRAND STRATEGY <br />COLLATERAL DESIGN <br />COMPETITOR ANALYSIS <br />DATA DRIVER EVALUATION <br />DEMOGRAPHIC RESEARCH <br />ENVIRONMENTAL GRAPHICS <br />HISTORICAL RESEARCH <br />QUALITATIVE & QUANTITATIVE <br />RESEARCH <br />UX/UI & WEBSITE DESIGN <br />WAYFINDING <br />Citywide Re-Branding Services | RFP 19-07-02Larimer & Co. | City of Sunny Isles Beach 4948