Laserfiche WebLink
THE HELIX AT LAKE MARY <br />The Helix is a $60 million, 300-unit Class A resort-style apartment community nestled on <br />16-acres in Lake Mary, Florida. Located in the heart of Lake Mary’s Wellness and Technology <br />Park, a 153-acre, $750M mixed-use development, The Helix draws inspiration from the discovery <br />of the double helix in 1953. Larimer & Co. served as the agency of record, conducted extensive <br />market research, and provided the naming, theming, creative strategy and brand messaging <br />from concept through completion and lease-up. The end result was the creation of a signature <br />identity that possesses brand equity and depth designed to attract the target demographic <br />while also representing the community, its diversity and its unique location in Lake Mary. <br />AGENCY OF RECORD <br />3D ANIMATION <br />ADVERTISING CAMPAIGN <br />BRAND NAMING <br />BRAND STRATEGY <br />COLLATERAL DESIGN <br />COMPETITOR ANALYSIS <br />DATA DRIVER EVALUATION <br />DEMOGRAPHIC RESEARCH <br />ENVIRONMENTAL GRAPHICS <br />HISTORICAL RESEARCH <br />QUALITATIVE & QUANTITATIVE <br />RESEARCH <br />UX/UI & WEBSITE DESIGN <br />WAYFINDING <br />Citywide Re-Branding Services | RFP 19-07-02Larimer & Co. | City of Sunny Isles Beach 5150