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SUMMARY <br />The Florida Film Festival, produced by Enzian Theater, is ranked among the top 15 film festivals <br />in the world, and is attended by more than 25,000 independent and foreign film aficionados. <br />Celebrity chefs from around the nation join in to create their own take on “Southern” dishes <br />during the Festival’s Food and Wine opening weekend. <br />OBJECTIVES <br />• To increase event capacity and stimulate ticket sales• To establish an identity for food and wine opening weekend• To leverage free press and spike interest• To increase advance ticket package sales <br />APPROACH <br />• Clarify Visual Strategy + Conceptualize unified visuals to achieve message clarity.• Enhance Partnerships + Leverage strategic partnerships and alliances to attract celebrity <br />talent and submissions.• Exploit Graphic Design + Conceptualize an edgy identity that directly speaks to Film and <br />Food – the Festival’s differentiator.• Expand Online Presence + Provide new service offerings to boost advance ticket sales. <br />RESULTS <br />A successful multi-channel brand campaign attracted more than 25,000 attendees and <br />successfully wrapped the Festival’s seventeenth year with a 40% increase in box office ticket sales. <br />For the first time in the Festival’s 17 year history, all special engagements averaged a 90% capacity. <br />In addition, the Opening Weekend’s film, food, and wine celebration sold out within 60-days of <br />the launch of the campaign. <br />As a leading provider of independent and foreign film, the Festival was able to attract more than <br />100 filmmakers, 185 journalists, and celebrity talent. Top-tier talent drew nationally recognized <br />brands including JetBlue Airways and Peroni. <br />Public Relations played a significant role in the success of the Festival and garnered a media value <br />exceeding $500,000. Custom electronic press kits included promotional trailers, high-resolution <br />image galleries, celebrity bios, and fact sheets. Pre-production of materials resulted in an 80% <br />increase in free media exposure. <br />A revitalized web approach and online experience resulted in a 71% increase in new visitation from <br />more than 60,000 visitors spanning 500 countries. Expanded online ticketing and film previews <br />resulted in more than 500 advance purchases, representing 55% of total ticket sales. <br />Following the Festival, the organization introduced its first annual report providing program <br />highlights and economic impact. This served as a tool for future sponsorship solicitation. <br />INDUSTRY <br />Film & Entertainment <br />ADVERTISING PLANNING AND BUYING <br />ANNUAL REPORT <br />BRAND DEVELOPMENT <br />COMMUNICATIONS <br />GLOBAL PUBLIC RELATIONS <br />GRAPHIC DESIGN <br />MARKETING <br />MEDIA RELATIONS <br />MERCHANDISING <br />PROMOTIONS <br />PUBLIC RELATIONS <br />SPECIAL EVENTS <br />STRATEGIC PLANNING <br />TALENT RELATIONS <br />WEBSITE DEVELOPMENT <br />FLORIDA FILM FESTIVAL <br />Maitland, Florida <br />SERVICES <br />Citywide Re-Branding Services | RFP 19-07-02Larimer & Co. | City of Sunny Isles Beach 9190