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8 <br />STRATEGIC THINKING <br />Research <br />Larimer & Co. delivers creative solutions driven by research and insight working <br />collaboratively with the brands we represent. We immerse our team in the research <br />and development process to fully understand the current positioning of the <br />business. We offer a holistic approach to marketing strategy, from branding through <br />deployment, to deliver measurable success. REFERENCE: Aspire Health Partners // <br />Research Subset // Market Research // Proprietary Client Information) <br />Target Audiences <br />Larimer & Co. works with clients to identify key target audiences by conducting <br />brand communications audits, reviewing market research, and competitive analysis. <br />(REFERENCE: The Julian // Research Subset // Market Research // Proprietary Client <br />Information) <br />Non-Traditional Strategic Alliances <br />Larimer & Co. works to develop non-traditional strategic alliances for clients that <br />are mutually beneficial and offer a synergistic partnership. Larimer & Co. has <br />conceptualized and launched a National Health Awareness Campaigns to activate <br />engagement with patients and medical providers for radiology centers through <br />strategic partnerships with 12 national charities. In addition, we have partnered with <br />the Jimi Hendrix Foundation in celebration of the 50th Anniversary of Woodstock <br />for the 2019 Global Peace Film Festival. Anytime we can involve public/private <br />partnerships, we see success! (REFERENCE: Sand Lake Imaging & Global Peace Film <br />Festival located in the Portfolio section.) <br />Strategic PR & Crisis Communications Planning <br />Our Founder, Shanon Larimer, has a razor-sharp skillset for developing strategic PR <br />and Crisis Management plans. He managed the strategy and tactical execution of <br />global public relations, crisis planning and response for SeaWorld Orlando, Discovery <br />Cove, Aquatica, Busch Gardens Tampa and Adventure Island. There, he served as the <br />main company spokesperson and prepared key leadership’s public comments for <br />major PR issues that could affect the stock market. In addition, Shanon managed <br />crisis communications initiatives for Middle Eastern tour operations following the <br />September 11th attacks and partnered with travel and tourism bureaus to restore <br />visitation to the United Kingdom following the foot-and-mouth disease outbreaks. <br />93Larimer & Co. | City of Sunny Isles Beach92