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WELCOME <br />TO THE <br />PROPOSAL. <br />At Larimer & Co., we’re passionate about solving complex branding <br />challenges while using a brand’s history as a guiding light. Ultimately, we <br />believe that brand architecture and naming will be powerful storytelling <br />vehicles for the City of Sunny Isles Beach brand and experience. They <br />can reinforce your business agenda and also serve as impactful tools for <br />attracting, engaging, and growing preference among existing and new <br />consumers. <br />The following proposal response details our process, methodology and <br />associated fees/timing for evolving the City of Sunny Isles Beach brand <br />architecture and nomenclature strategy—an approach that will engage <br />current audiences while attracting new and prospective target consumers <br />as the City continues to expand. <br />We welcome the opportunity to partner with you to build upon the existing <br />City brand in order to enhance internal and external understanding, <br />execution, and of course, loyalty and engagement. <br />13Larimer & Co. | City of Sunny Isles Beach12