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Behavioral Health centers exist to provide quality health care for underserved populations. As a result of this mission, <br />health centers such as Aspire are often viewed as clinics for “poor people” or “medically indigent populations” who <br />do not have health insurance and who are not eligible for other health care coverage, such as Medicaid, Medicare, or <br />private health insurance. This perception has been limiting to Aspire in its marketing efforts to increase visibility to <br />patients with full coverage. <br />Aspire’s marketing should demonstrate pride in serving the underserved while also advertising to populations <br />who traditionally have access to broader ranges of healthcare options. <br />Aspire shouldn’t be limited by perceptions based primarily on a patient’s economic status or the notion that Aspire <br />only provides the most basic of services. It is recommended that Aspire leverage this perception to attract local, <br />state and federal funding. <br />KEY MESSAGING OPPORTUNITIES <br />▶ Aspire is Florida’s largest Behavioral Health non-profit 501(c)3 that provides a full continuum of behavioral <br />healthcare and outpatient services for children, adolescents, adults and seniors <br />▶ Aspire supports 40 program site across five (5) Central Florida Counties; Brevard, Lake, Orange, Osceola <br />and Seminole <br />▶ Aspire serves as a community partner in comprehensive, cost-effective behavioral and acute healthcare <br />▶ Aspire leverages experience and knowledge to focus on individuals stabilization, recovery and <br />detoxification needs. <br />ADDRESSING PERCEPTIONS