Laserfiche WebLink
Newspapers and long-lead print publications <br />Increase brand awareness and target potential funders <br />through publications such as the OBJ <br />Lynx and Sunrail Transit <br />Include bus wraps, bus stop advertising, benches and <br />interior cabin advertising <br />Billboards in underserved communities <br />Seek partnerships with Clearchannel to obtain <br />undesirable locations <br />Online, Blogs and E-Zines <br />Drive traffic to Aspire’s professional team and position <br />as industry experts <br />Broadcast Television <br />Provide facility tours of new wing and highlight the <br />patient experience <br />Radio <br />Target morning talk shows, highlight medial staff and <br />key services <br />An advertising campaign is suggested to maintain consistent messaging and would be rolled-out with the launch <br />of an annual brand campaign to promote services for Aspire Health Partners. While media outlets will vary, there are <br />specific vehicles that will serve as cornerstones to Aspire’s advertising mix to appeal to patients and funders. Aspire <br />should set aside funding to support an annual advertising buy for those outlets that cannot be received in trade. <br />ADVERTISING <br />BRAND ELEMENTS