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Create a social media strategy to compliment the overall communications plan for Aspire while simultaneously <br />promoting the new beds at Aspire Hospital. We would recommend using LinkedIn, Twitter, Facebook, YouTube and <br />an online blog to drive band awareness and engagement through the development of an annual editorial calendar <br />and planning sessions. It is also recommended to develop a social engagement campaign within your networks <br />that offers helpful advice while encouraging engagement/online response beyond the “LIKE”. Aspire shares qualified <br />articles, but lacks original content and engagement on social channels. <br />Goals <br />Develop clear and quantifiable social media goals and <br />objectives to compliment Aspire’s outreach; goals would <br />outline frequency and target markets. <br />Outcomes <br />Arrange goals and objectives by outcomes: exposure, <br />engagement, influence, and results. Each of these will build <br />on one another and can be achieved to varying degrees <br />with different social media channels. <br />Return-On-Investment <br />Use existing social media analytic tools, such as Google <br />Analytics and Facebook Insights, to measure the degree to <br />which your goals relative to each domain are being met. <br />SOCIAL MEDIA <br />BRAND ELEMENTS