Market Research _ Aspire Health Partners

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Electronic Library Develop an electronic library for logo files, electronic brochures, fonts, etc. and dedicate someone on the marketing team to manage those assets for the company. These files should always be available by an internal associate. Website Work to redevelop and rebrand the website at aspirehealthpartners.com to tighten messaging and navigation. Recommendations would include a responsive and interactive website presence with virtual assistance; an online referral program for patients, partners and employees; and an integrated marketing source for web and lead drivers. This would include search engine optimization (SEO) and search engine marketing (SEM), also known as pay- per-click advertising. In addition, a Spanish-language conversion would be recommended. It would be a goal to work on the website in 2018, with a launch in 2019. Distribution Lists Develop and maintain accurate up-to-date databases for media, industry, and other contacts. Third Party Endorsements (spokespersons) Explore the merits of appointing famous spokespeople to advocate for mental health. This can be through a board connection and does not need to be nationally famous, but could be a local celebrity such as an athlete or news anchor. A dedicated team member inform and engage with providers and staff to include them in the marketing efforts for Aspire. Marketing needs to be an organizational-wide initiative, with the full support and participation by all team members. They should also be educated, encouraged and empowered to communicate consistent messages about Aspire Health Partners when dealing with patients and the community at large. In addition, they should be able to easily identify a corporate representative that manages particular areas of marketing. Below are some of the areas communications would manage. COMMUNICATIONS BRAND ELEMENTS