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Market Research _ Aspire Health Partners
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RFP No. 19-07-02 Citywide Re-Branding Services
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Larimer & Co.
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6_Proprietary Client Information _ Not for Public Disclosure
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Market Research _ Aspire Health Partners
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Strategic Partnerships <br />Leverage existing partnerships and forge new alliances <br />to support and facilitate conferences, meetings, <br />and community events to promote services. There <br />should be monthly fulfillment reports that go to each <br />corporation that participates as a strategic partner. <br />Signature Events <br />Create quarterly “Open House” events to highlight <br />Aspire Hospital and showcase the property to sponsors <br />and funders. In addition, an annual event should be <br />created that utilizes the expansive grounds, as a way to <br />invite medical professionals and clinicians to experience <br />Aspire Hospital. In addition, it is suggested that Aspire <br />seek to participate in “low energy, high impact” <br />community outreach activities. <br />As part of Aspire’s communications plan, the community relations team would proactively pursue opportunities to <br />work with communities on activities to promote Aspire’s services. <br />IMAGE <br />COMMUNITY RELATIONS <br />BRAND ELEMENTS
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