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COLLATERAL MATERIAL REVIEW <br />The refresh of a brand standards manual for Aspire Health Partners would help internal and external support teams with <br />identity direction. This is a great opportunity and should be the main priority before modifying or creating new assets. <br />When comparing the exiting brand standards with branded assets, it appears that the graphic designers are not implementing <br />basic guidelines. This could be because in-house staff is not properly equipped with adequate software, they may not have the <br />expertise in graphic design, or outside consultants are not being properly selected. This is evident through the inconsistent use <br />of brand marks, pixilation, and use of graphic elements. <br /> <br />It is also recommended to dissolve founding partners from all collateral materials and references including Lakeside Behavioral <br />Healthcare, The Center for Drug Free Living, and Seminole Behavioral Healthcare. <br />▶ Purpose, Mission Statement, Values & Positioning <br />▶ Brand Promise, Characteristics, Differentiators, Expression <br />▶ Logo Guide <br />▶ Color Scheme <br />▶ Font Guide <br />▶ Company Collateral Material <br />▶ Website Guidelines <br />▶ Social Media Guidelines & Policies <br />▶ Voice & Style Guide; Nomenclature <br />▶ Corporate Program Overviews <br />▶ Affiliate Partnerships <br />▶ Advertising & Communications <br />▶ Target Audiences & Customer Information <br />BRAND STANDARDS