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Market Research _ Aspire Health Partners
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RFP No. 19-07-02 Citywide Re-Branding Services
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Market Research _ Aspire Health Partners
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There are certain branded collateral materials that help to underscore Aspire’s brand and messaging. Following review <br />of provided brochures, posters and flyers, it is recommended that they be redesigned to create a brand identity for <br />Aspire that reflects the quality care it provides. <br />Out of 20 brochures provided and reviewed, only three were professionally designed and printed. The remaining 17 were <br />printed in-house on a copier reflecting low-quality and pixelated brand marks. There were some design consistencies <br />with regards to layout, however, the use of multiple fonts, typesetting sizes, and stock imagery is inconsistent. <br />Brochures need to be designed in a consistent format and style that reflects Aspire Health Partners in a professional <br />manner. It is recommended that the following collateral materials be created at the completion of a comprehensive <br />brand guide to represent Aspire and its services. <br />BROCHURES <br />BRAND ELEMENTS
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