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When reviewing the brand architecture for Aspire Health Partners, there are presently some inconsistencies with regards <br />to presentation. Some organizations, such as CENTAUR, have a tagline associated with their brand mark, whereas <br />others, such as Zebra Coalition, do not. The elimination of Aspire Health Partners from a partnering organization’s <br />brandmark is suggested, creating a “House of Brands” hierarchy. Elimination of Aspire from their brandmarks would <br />insulate and protect the Aspire brand, should there be a negative situation occur within those organizations. <br />A good example is Proctor and Gamble. If Crest, for instance, had some kind of brand crisis, none of the other brands <br />would be affected. As Aspire and alliance partners are high-risk, this is the suggested brand architecture for Aspire <br />Health Partners. <br />BRANDMARKS <br />MANAGING YOUR BRAND