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It is recommended that partnership nomenclature be developed to be used in association with all alliance partners <br />to better unify business units and clarify messaging. Centaur currently has a tagline associated with its brand mark <br />and is actively associating with Aspire, whereas, organizations such as Zebra Coalition do not show any association <br />with their brand marks. This reference would not appear in association with their brandmarks, however would be used <br />in boilerplate language on their website, in electronic communications and annual reports. Possible language <br />could include: <br />▶ A Division of Aspire Health Partners <br />▶ An affiliate of Aspire Health Partners <br />▶ A Program of Aspire Health Partners <br />▶ Powered by Aspire Health Partners <br />PROGRAMS & ALLIANCE PARTNERS <br />MANAGING YOUR BRAND