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FLORIDA HOSPITAL’S SOMEDAY CAMPAIGN SHIFTS FOCUS TO <br />COMMUNITY <br />Chances are you’ve seen Florida Hospital’s new billboards around town, framing close-ups of smiling faces that are partially <br />covered with phrases like “Someday hospitals will heal more than the body,” or “Someday all communities will be healthier.” The <br />advertisements are part of the hospital’s most recent campaign, Someday Starts Today, and are a clear a departure from the <br />traditional billboards that promote a program or department within the hospital. <br />“We hope that this becomes more than a campaign and becomes <br />more of a conversation in the community.” Daryl Tol, president and CEO of Florida Hospital