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ASPIRE HOSPITAL <br />Refresh Aspire’s brand and develop/re-think collateral resources to clarify messaging <br />(Q1 / Q2) <br />Seek outside council to refresh Aspire’s brand and usage guidelines; Condense collateral <br />materials and prioritize annual report; Craft clear and concise messaging tailored for each <br />service and market segment. <br />STRATEGY <br />TACTICS