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Improve employee satisfaction and engagement to reduce negative reviews and attract/ <br />retain talent (Q2 / Q3) <br />Institute monthly customer service training and marketing updates; Engage employees <br />and devote one staff meeting per month to new ideas for improving patient experience; <br />Monitor online reviews from sources such as indeed and Glassdoor and use as a resource to <br />address common themes: Short Staffed, Poor Communication; Stressful; Lacks Organizational <br />Structure; Overworked and Underpaid; No advancement opportunities; Poor Management; <br />No work ethic; Growing Pains; Unpredictable safety concerns; Unrealistic Expectations; <br />Gossipy environment. <br />STRATEGY <br />TACTICS <br />Formalize an internal marketing division to oversee Aspire’s brand management and <br />messaging (Q2 / Q3) <br />Hire a Marketing Officer ($150,000) to oversee global initiatives and outside agencies, Brand <br />Manager ($75,000) to foster internal/external communications, and Community Relations <br />Associate ($45,000) to support external affairs; Seek outside council and specialist to develop <br />a crisis communications plan and train key executives. <br />STRATEGY <br />TACTICS