HOOK+BRIDGE - RFP Financials - EXEMPT

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10 HOOK+BRIDGE RFP Nº 19-07-02QUALIFICATIONSPhase 1: Market Research and Investigation + Phase 2: Brand Development and Execution Please note we are unifying these two sections because they are integral parts of each other Sunny Isles Beach is, at its core, a neighborhood. In addition to the enduring locals, a broad diversity of people, often from far distances, also choose to live here. Unique to Sunny Isles Beach is the glorious beach, perhaps the best in all of Miami, and a small-town lifestyle, offering folks a lovely, relaxing oceanfront and intracoastal pocket tucked inside a global, metropolitan city. Sunny Isles Beach is also an escape. The city lures vacationers and visitors from across the globe who are looking for beach, relaxation, adjacency and a tad of South Florida glamour. We are well aware of the city’s challenges, including lack of high-end infrastructure, traffic, poor streetscaping, strip malls, and lack of excellent restaurants, among other things. A brand doesn’t solve these issues. But perhaps it can go a long way in inspiring the community to live up to Sunny Isles Beach’s new image by working with city leaders to attract better businesses and make necessary improvements appealing to residents and visitors alike. We want to help you show your best side and expand these markets by telling the story of Sunny Isles Beach in a vibrant, visual, forward-thinking manner. Hook + Bridge will: • Create a brand story that speaks honestly and connects emotionally • Create a modern and enduring visual identity, using a high level of design, imagery, color, typography and other visual cues • Develop the brand differentiators unique to Sunny Isles Beach • Create tools to disseminate the message to residents, tourists and visitors