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11 HOOK+BRIDGE RFP Nº 19-07-02OUR PROCESS <br />Our branding process begins with research. It’s people-focused and starts with you, the leaders of the City of Sunny Isles Beach. <br />We also use social media testing liberally. For millennials especially, if it’s not mobile/social, it doesn’t exist. We can target specific demographics that will help us understand what a market wants, likes and will react to. <br />1. RESEARCH PHASE <br />• Stakeholder Perceptions <br />• Competitive and Language Audit <br />• Existing Marketing Materials Audit <br />• Key Management Perceptions <br />• Evaluation of Existing Brand/Brand Architecture <br />• SLOT Analysis <br />2. BRAND STRATEGY PHASE <br />• Vision <br />• Core Values <br />• Mission (Goals) <br />• Brand Attributes <br />• Finalize Brand Strategy <br />• Client sign-off <br />• Write Creative Brief <br />• Client sign-off <br />3. DESIGN PHASE <br />• The Big Idea <br />• Design Brand Identity <br />• Develop Messaging <br />• Explore Brand Extensions <br />• Finalize Brand Architecture <br />• Present Visual Strategy to Client <br />• Client Sign-off QUALIFICATIONS