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HOOK+BRIDGE - RFP Financials - EXEMPT
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RFP No. 19-07-02 Citywide Re-Branding Services
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HOOK+BRIDGE - RFP Financials - EXEMPT
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8/14/2019 4:54:13 PM
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12 HOOK+BRIDGE RFP Nº 19-07-024. TOUCHPOINTS <br />• Finalize Identity Design <br />• Develop Color System <br />• Develop Type <br />• Develop Campaign Look and Feel <br />• Execute Trademarking / Servicemarking Applications <br />• Prioritize and Design (Signage, collateral, advertising etc) <br />• Revise and Incorporate Sub-Brands <br />5. MANAGING ASSETS <br />• Develop Launch Strategy/Plan + Goals <br />• Launch Internally <br />• Client Sign-off <br />• Launch Externally <br />• Develop Standards and Guidelines <br />• Finalize Brand Manual <br />• Develop and Nurture Brand Champions <br />• Measurement <br />6. INTEGRATED MARKETING PROCESS <br />• Identity <br />• Advertising <br />• City Experience <br />• Signage <br />• Promotions <br />• Interactive <br />• Exhibits QUALIFICATIONS
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