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39 HOOK+BRIDGE RFP Nº 19-07-02GUEST STRATEGIST <br /> PATTY SOFFER <br /> Author. Strategist. Leader. Copywriter. <br /> 1996 BS in Journalism and Mass Communications, Florida International University <br />After decades as a leader the Miami advertising scene, where her award-winning graphic <br />design agency served both major and developing real estate and hospitality brands across <br />the globe, Soffer recently made the decision to only work with select clients and agencies, <br />offering strategy and strategic planning/writing. Soffer and Vanessa Flores’ team have <br />worked together on hundreds of projects over the last 12 years, including twice rebranding <br />Sol Melia’s Paradisus Hotels and Resorts, and naming, creating, branding and marketing <br />massive city revitaliztion projects like Midtown, Metropolitan Miami and others like it in the <br />northeast United States. Soffer understands the relationship between business and brand <br />and excels in building healthy, powerful businesses, partnerships and brands. The power <br />of the well-written word is her best friend, and the source of her inspiration to also have <br />written eight books (and counting). Now bicoastal, Soffer will work with Vanessa Flores on <br />all project duties. <br />ANDRES MARQUINA <br />MARKETING DIRECTOR <br />VANESSA FLORES <br />CREATIVE DIRECTOR <br />HOOK+BRIDGE <br />DALIMAR PAZOS <br />SENIOR DESIGNER <br />FABIANA BERMÚDEZ <br />PROJECT MANAGER <br />GERMÁN BARBOZA <br />SENIOR DESIGNER <br />KRISTINA MEDINA <br />PROJECT MANAGER <br />PATTY SOFFER <br />GUEST STRATEGIST STAFFING