HOOK+BRIDGE - RFP Financials - EXEMPT (2)

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40 HOOK+BRIDGE RFP Nº 19-07-02APPROACH | METHODOLOGYMETHODOLOGY Proposer’s assessment of the City of Sunny Isles Beach needs and approach methodology to providing the services requested in this solicitation should include a plan/outline in addition to the following: • Suitability of the methodologies and approaches used in achieving tasks • Overall organization to completing the project • Ability to meet desired timelines and deadlines As stated in the QUALIFICATIONS section, our team’s process is tried-and-true. We have ample team members to complete the job on budget and on time, and are used to working on deadline. STATE WHAT RESEARCH AFFILIATES OR INTERNAL RESEARCH RESOURCES THE FIRM HAS AVAILABLE. For the market research we use different online sources: Facebook, Instagram and especially SurveyMonkey, the world’s leading online survey software. This significantly improves the quality of data and significantly reduces the labor burden associated with obtaining and analyzing that data. Additionally, we source other facts via our connections with local real estate developers and salespeople. CREATIVE ABILITY Please refer to pages 14-20 STATE HOW THE FIRM IDENTIFIES THE KEY TARGET AUDIENCES FOR ITS CLIENTS AND HOW IT THEN DETERMINES THE APPROPRIATE MEDIA TO BEST COMMUNICATE WITH THOSE AUDIENCES. Hook+Bridge knows how social media works, both in identifying markets (hook) and then reaching them (bridge). Online is where people live, so that’s where we go to find them, subscribing to the simple logic of Willy Sutton’s famous quote: “I rob banks because that’s where the money is.” STATE WHAT EXPERIENCE THE FIRM HAS WITH THE DEVELOPMENT OF CREATIVE OR NONTRADITIONAL STRATEGIC ALLIANCES/SPONSORSHIPS (I.E. INDUSTRIES OUTSIDE OF THE TRAVEL BUSINESS) TO IMPLEMENT PR PROGRAMS. STATE WHAT EXPERIENCE THE FIRM HAS WITH MEASUREMENT OF PR RESULTS. We are hospitality, real estate, city revitalization, small business and personal branding experts. PR is a separate specialty and we work with outside firms appropriate for the project. STATE WHAT EXPERIENCE THE FIRM HAS IN DEVELOPING STRATEGIC PR AND CRISIS MANAGEMENT PLANS.(EXAMPLES MAY BE SHARED AND RESULTS MAY ALSO BE INCLUDED.) Public Relations and Crisis Management are performed by companies that specialize in those areas. We do not do PR but can make recommendations should the City of Sunny Isles Beach run into a situation that requires those services. The nature of the issue at hand will determine the best firm for the job.