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RFP No. 19-07-02 Citywide Re-Branding Services
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JacoberCreative
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<br />Jacober Creative is extremely experienced working with municipalities and the kind <br />of stakeholders in Sunny Isles Beach – city governments, tourism boards, restaurants, <br />hotels, retail, condos and other businesses, as well as the arts, general tourism and <br />event promotion. <br />Our visual style is exciting, our brand and marketing strategies are “outside the box” <br />yet results oriented. <br />• We have our finger on the pulse of the kind of diverse and dynamic urban neighborhoods, residents, <br />businesses and visitors that make communities like Sunny Isles Beach unique. <br />• We propose to develop, among other deliverables, updated taglines, logos, brand voice and messaging <br />that position the City as both a new “take-another-look-at-us” location, and as an existing gem one should <br />re-engage with or rediscover. <br />• Jacober Creative is well situated from two decades of work in the field to plan and execute a rebranding <br />campaign for the City of Sunny Isles Beach, increasing the brand and government profile, and extending <br />the resident, visitor business and employee appeal of the City. We see our approach as building on and <br />sharpening the existing brand and reputation of Sunny Isles Beach – already a vibrant, growing, upscale <br />waterfront community. <br />• We are an amazingly talented group at Jacober Creative that can effectively amplify the City’s appeal, <br />create a cohesive brand identity that is contemporary and timeless, while building on Sunny Isles Beach’s <br />history and existing cache. One can see from the included full list of clients, the detailed case studies, the <br />qualifications of our team and the praise we receive from the companies and communities that we have <br />worked with, that Jacober Creative is a perfect fit for the City of Sunny Isles Beach. <br />RFP — No. 19-07-02 RFP — No. 19-07-02 QualificationsQualifications 19 18
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