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JacoberCreative
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RFP No. 19-07-02 Citywide Re-Branding Services
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JacoberCreative
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Project Phases <br />TASK: Provide an overview of how your firm will address the two phases outlined in this RFP, including the company names <br />and credentials for any subconsultants that would be used in Phase 1 <br />Phase 1: Market Research and Investigation Phase 2: Brand Development and Execution <br />Qualitative and Quantitative Data <br />Brand and Message Development <br />Strategic Brand Implementation and Community Engagement <br />Building a Story <br />Social Media <br />Sell Sheet <br />Visual Messaging <br />Insights Program <br />Recommendations <br />Brand Rollout <br />PART 1 <br />PART 4 Capitalizing on Industry Trends: <br />Online Surveys, Focus Groups, Intercept Surveys <br />PART 3 Testing <br />PART 2 Understanding Stakeholder Behavior <br />RFP — No. 19-07-02 RFP — No. 19-07-02 QualificationsQualifications 21 20
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