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Phase 1: Market Research and Investigation Month 1: Onboarding and Research Week 1- 4: Beginning of client onboarding / taking baseline temperatures from key stakeholders Months 2, 3: Research Week 5-8: Formulation and approval of survey and detailed roadmap to survey execution Week 8-12: Beginning of research execution Months 4, 5, 6: Research Weeks 12-26: Ongoing research execution, implementation of online and in-person surveys Months 7, 8, 9: Survey Results Dissection Weeks 24-28: Beginning of analysis of survey results Weeks 28-32: Accumulation of studies Weeks 33-36: Creation of Strategy Plan document Weeks 37-39: Design and layout of Strategy Plan document plus presentation preparation Month 10: Branding and Message Formulation Weeks 1-4: Presentation of survey results to City of Sunny Isles Beach then using research findings to begin key messaging guide and start creating branding concepts Months 11, 12, 13: Branding and Message Formulation Week 1: Presentation of initial branding concepts to City Weeks 2 - 4: Execution of final concept of all brand touchpoints / sub-brands Months 14, 15: Community and Stakeholder Outreach Week 1- 4: Outreach to community and stakeholders on brand communication / execution of public-facing campaign Months 16, 17, 18: Branding and Messaging Guidelines Week 1: Presentation of branding and messaging guidelines to City Week 2-4: Implementation & final execution of brand communication and brand guidelines Jacober Creative has a consistent flow of clients throughout the year, with ample staffing, that will easily allow us to implement the proposed timeline for the City of Sunny Isles. None of our ongoing clients’ responsibilities will interfere with the scope or schedule of this project. Schedule and timeframe of proposed services: Phase 2: Brand Development and Execution RFP — No. 19-07-02 RFP — No. 19-07-02 QualificationsQualifications 23 22