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Multipronged Approach Beyond the approximately two-year time frame and scope of this RFP project, we envision over the following years the following initiatives. They could be carried out by our company Jacober Creative, internally by the City of Sunny Isles and/or other designated vendors, designed to reach and persuade a range of target audiences. Ongoing Digital Implementation • PPC (Pay per Click) Search & Display (including Retargeting) • A key aspect of this strategy is to create benchmarks for keywords and to optimize continuously, decreasing the cost/keyword and improving results. Monthly SEO • Goal would be to increase users, number of sessions and time spent on a page Social Media Dissemination & Engagement • Goal would be to increase number of follows • Create high quality posts that increase eyeballs • Generate more impression • Create video content that will increase traffic and clicks Blog Content Creation • Assisting in creation of Sunny Isles Beach blog to achieve an increase in page views and time on page Website • Design, program and launch a more robust website • Increase page views and unique visitors • Working with stakeholders, increase referrals Newsletter • Make sure that a well designed e-newsletter and print newsletter is produced, to increase distribution and opens and clicks for digital edition Print • Create impactful, eye-catching ads that can run in local, regional, national and international publications Public Relations • Work with existing public relations agency to optimize downtown Sunny Isles Beach’s marketing actions and budget. Jacober Creative has a proven track record of completing projects in a timely fashion, meeting all deadlines and goals. We will attend regular in-person status meetings and provide a weekly status report. RFP — No. 19-07-02 RFP — No. 19-07-02 Approach / MethodologyApproach / Methodology 51 50