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Surfside, FL <br />Travel & Tourism <br />OBJECTIVE <br />The Town of Surfside needed to reposition <br />itself alongside a new wave of luxury <br />developments that were being constructed <br />along it’s shores. Located on the ocean in <br />Miami-Dade County, just north of South <br />Beach, they were promoting their locale <br />as one suitable for more upscale, luxury <br />consumers, as well as casual and family- <br />friendly ones. Surfside needed a full package <br />– from a refreshed logo to ad campaigns to an <br />updated website. <br /> <br />RESULTS <br />Over the course of several years, Jacober <br />Creative addressed the Town of Surfside’s <br />destination marketing needs from several <br />angles, always improving and refining the <br />messaging with each subsequent campaign. <br />In 2015, we introduced “Simply Surfside.” <br />2016 saw a new brand, tagline and direction <br />introduced in “Uptown Beachtown,” and most <br />recently, the evolution of that in the “Fab, Fit, <br />Fam” campaign. <br />SCOPE: <br />• Travel campaign concept & execution <br />• Photography <br />• Website design & programming <br />• Marketing strategy <br />• Social media development <br />“SIMPLY SURFSIDE” <br />“THE UPTOWN BEACHTOWN” <br />“FAB. FIT. FAM” <br />RFP — No. 19-07-02 RFP — No. 19-07-02 Creative AbilityCreative Ability 63 62