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CAMPAIGN <br />“Simply Surfside” <br />In 2015 we created Surfside’s first ever <br />marketing campaign to highlight the Town <br />as an emerging destination in South Florida, <br />“Simply Surfside.” Jacober Creative devel- <br />oped the new “Simply Surfside” tagline, and <br />built a multi-media campaign around it. <br />The intent was to say something simple <br />about the unique and inviting elements of <br />the town. A catch phrase was needed that <br />was easy to retain and very memorable. <br />“Simply Surfside” was the umbrella concept, <br />with additional slogans branching off from <br />there: “Simply Delicious,” “Simply Special,” <br />“Simply Effortless” and “Simply... A Great <br />Getaway.” We developed new photography, <br />graphic typography, ads and copy taglines to <br />showcase the Town of Surfside. The tourism <br />campaign involved a model, a hot vintage car, <br />simple art direction and styling with a retro- <br />forward undertone. Bright, fun and energetic, <br />the visuals were helping redefine what it <br />meant to live in and travel to Surfside. <br />RFP — No. 19-07-02 RFP — No. 19-07-02 Creative AbilityCreative Ability 65 64