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CAMPAIGN <br />“Uptown Beachtown” <br />In 2016 we created “Uptown Beachtown.” <br />To better align with the new wave of luxury <br />developments happening in Surfside, <br />Jacober Creative designed a newly refreshed <br />Surfside brand, with a fluid retro-meets- <br />ocean-wave look, and a bold color palette <br />that is carried through in all the materials. <br />In addition, we created a host of hand-drawn <br />illustrations that play off the logo, to evoke <br />restaurants, shopping, beaches, real estate <br />and more, for use in ancillary collateral. We <br />interpreted the “Uptown Beachtown” slogan <br />in a series of diptych type ads, for which we <br />provided the concept, photography and art <br />direction. The left side shows a fashionable, <br />more luxurious, “Uptown” activity, and the <br />right side shows more of a beach vibe, a <br />casual and family friendly one. Two sides of <br />the same Surfside. We handled the relaunch <br />of the Surfside tourism site and isolated <br />elements for a mobile app. <br />RFP — No. 19-07-02 RFP — No. 19-07-02 Creative AbilityCreative Ability 69 68