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Video Production <br /> <br />We created two videos for the Uptown <br />Beachtown campaign, from ideation, <br />production to final edit. The first “Surfside <br />360º” was for use at marketing and tourism <br />conferences, and at trade shows with partner <br />hotels. It was a fluid, smooth video that <br />incorporated great 360º views for maximum <br />dramatic impact, following the same character <br />through a variety of scenarios, from biking <br />the oceanfront bike path to driving through <br />the main shopping blocks of Harding Avenue. <br />The second, “Surfside Wish You Were Here,” <br />was for reaching potential visitors directly <br />through social media and the Town’s website. <br />We conceived this video as a “short film” <br />that tells a story, leading the viewer through <br />the high points of the Surfside community, <br />showcasing its hotels, shops, restaurants and <br />beachfront. It’s “two worlds collide in Miami’s <br />Uptown Beachtown,” a tale of Girl meets Boy, <br />Girl loses Boy, then Girl and Boy find love and <br />everything under the sun in Surfside. <br />RFP — No. 19-07-02 RFP — No. 19-07-02 Creative AbilityCreative Ability 71 70