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Identifying Key Target Audiences <br />TASK: State how the Firm identifies the key target audiences for its clients and how it then determines the appropriate media to best communicate with those audiences. <br />Jacober Creative has extensive experience with using surveys, focus groups, market research, digital <br />advertising and other tools to identify target audiences and reaching key demographics. We have worked <br />with the Town of Surfside for more than ten years in this vein, getting rehired annually and recently being <br />selected through an open RFP process. Here is a sample of a survey we developed for them. <br />RFP — No. 19-07-02 RFP — No. 19-07-02 Strategic ThinkingStrategic Thinking 101 100