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PR & Crisis Management <br />TASK: State what experience the Firm has in developing strategic PR and crisis management plans. (Examples may be shared and results may also be included.) <br />Beach Renourishment Plan <br />Jacober Creative worked on developing a detailed messaging and communications strategy to deal with <br />the extensive disruption to oceanfront access due to the U.S. Arm Corps of Engineers beach renourishment <br />efforts in the Town of Surfside. The goal was to bring the community – residents, hotels, businesses and <br />visitors – into the process, to mitigate disruption and opposition, and create as smooth a process as possible. <br />We proposed shifting PR strategies to focus on other positives, and to build anticipation for the new future beach, <br />identified recommended ad buys, outlined both local and national strategies including advertorials, and social <br />media initiatives. <br />RFP — No. 19-07-02 RFP — No. 19-07-02 Strategic ThinkingStrategic Thinking 105 104