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Rebranding a <br />Destination <br />that Celebrates <br />its Partners <br />In the minds of residents, businesses and visitors, <br />Sunny Isles Beach is sometimes seen as just a suburb <br />of Miami, without any recognition for all it has to <br />offer as its own distinct destination. Visit Kissimmee <br />experienced a similar problem, often being <br />overshadowed by its neighbor, Orlando. Throughout <br />the rebranding process, we found ways to help them <br />stand out, own their vacation-making truth, and <br />ultimately become a well-recognized entity. <br />RELEVANCE TO SUNNY ISLES BEACH <br />EXPERIENCE KISSIMMEE <br />SPARK REQUEST FOR PROPOSAL <br />NO. 19-07-02 <br />2. QUALIFICATIONS <br />22