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Roller coasters inspired a new logo that <br />represents the fun of being on vacation. <br />Classic stamps and ticket stubs <br />influenced distinctive brand elements. <br />CHALLENGE RESEARCH <br />People don’t really know what <br />Kissimmee stands for other than <br />being next to Orlando. <br />1,200 total domestic surveys, <br />400 total international surveys, <br />and 1,200 additional previously <br />conducted surveys <br />INSIGHT <br />Twice as many people vacation <br />there as live there. Before <br />Disney, Kissimmee’s population <br />was 7,500. Now, it’s 300K. <br />SOLUTION <br />Leverage our diverse attractions, <br />partners, and growth as THE <br />city that was made BY and FOR <br />vacations. <br />SPARK REQUEST FOR PROPOSAL <br />NO. 19-07-02 <br />2. QUALIFICATIONS <br />23