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Kate serves as Brand Director for SPARK leading all efforts for the <br />VISIT FLORIDA account. She brings a deep focus on developing <br />brand work that is authentic and impactful. With a philosophy that <br />always keeps the “why” front and center, she ensures executions <br />are strategically aligned for her clients. She brings a wide array of <br />experience to SPARK, including a life as a former reporter. Kate is <br />naturally curious, which leads her to solutions for clients that have <br />deeper, lasting impact. She has also led social for HSN, partnering <br />with national brands, A-list celebrities and influencers, and working <br />with Facebook to execute pilot tests and beta opportunities. <br />In her two years at SPARK, Katie has overseen the brand strategy <br />and creative development for the VISIT FLORIDA account. With <br />previous experience in multiple verticals including CPG (Gillette, <br />Braun, Oral-B, CoverGirl, Crest, Pantene, etc.) and Retail (Walmart, <br />CVS), Katie brings a strong background in strategy and client <br />services to the Marketing and Advertising space. She enjoys <br />discovering what makes a destination unique, searching for its <br />hidden gems, and finding the most unique way to share them. <br />BRAND DIRECTOR SENIOR BRAND MANAGER <br />KATE KRUMSIEG KATIE FIALKOFF <br />SPARK REQUEST FOR PROPOSAL <br />NO. 19-07-02 <br />3. STAFFING <br />41