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Paul brings over a decade of creative leadership and experience working on global brands. Coming to Florida by way of Brazil, New York, and Puerto Rico, Paul has created and transformed brands at agencies like BBDO, Ogilvy, and Razorfish. His passion lies in working collaboratively with clients to find the right solutions for each opportunity— developing brands, content, interactive tools, films or space and product design. His work has been recognized by One Show, Clio, Communication Arts, and his mom, among many others. When he’s not in the office, you can find him collecting (hoarding) pens and notebooks, or taking in every minute with his wife and daughter. Shawna has an extensive research background that includes conducting primary research studies and building primary research products. Her detective-style thinking helps her uncover insights that are hidden deeply below the surface. The motivations behind why people do what they do fascinates her and keeps her wheels spinning. Over the course of her 12-year career, she’s worked for research companies Nielsen and Experian as well as living and breathing agency life. Growing up, Shawna always wanted to be Oprah, but since that role is taken, she still managed to find a career where she gets to interview people regularly. CREATIVE DIRECTOR RESEARCH PARTNER PAUL WAGNER SHAWNA BOALS Your Team Established in 2001, SPARK’s staff of 38 collectively has hundreds of years of branding and marketing experience, including a solid decade working together in the destination branding space. If we are chosen as your partner, this would be your team, selected specifically for their knowledge and expertise of the Florida destination space as well as their extensive experience in the destination branding category. Thanks to their contributions at SPARK and in previous roles, each person on this team brings a unique perspective that will benefit our brand development for Sunny Isles Beach. As a Creative Director with a writing background, it’s surprising that one of Jim’s passions is so visual—he loves observation. Jim has a baseline interest in almost everything, but enjoys chronicling and visualizing in the form of graph paper infographics that have been featured in the likes of Huffington Post and Daily Beast. The “skill” of observation has translated seamlessly to create a robust and diverse career for Jim that’s included stops in New York, San Fransisco, Orlando, and Tampa. Along the way he helped launch SF’s exclusive Battery Club, initiated a social media movement for VisitFlorida that’s been the catalyst for millions of pieces of user- generated content, and created effective campaigns for GE, Snickers, and New York Life. CREATIVE DIRECTOR JIM DARLINGTON SPARK REQUEST FOR PROPOSAL NO. 19-07-02 3. STAFFING 40