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Total investment proposed: $ 98,700. <br />Aligning on the value of the work outlined in this <br />proposal is paramount to our partnership starting <br />off on the right foot. We believe strongly in the value <br />of what we can create together, so rather than bury <br />the sum total, we make it clear right from the start. <br />To the right is more detail for you to reference per <br />phase, with deliverables outlined as well. We strive for <br />flexibility, so while we have estimated each deliverable <br />as comprehensively as possible, we have room to adjust <br />deliverables, rounds of review, and processes to meet <br />specific requirements as needed. <br />RESEARCH <br />Phase 1 - Primary Research <br />DELIVERABLES <br />DELIVERABLES <br />Interviewing (~N=1,000) <br />Project Management <br />List Sourcing / List Management <br />Survey Instrument Design <br />Questionnaire Programming <br />Launch Testing / Live Fielding <br />Data Collection <br />Comprehensive Qualitative Report with supporting charts <br />and tables <br />SWOT analysis <br />Social conversation report <br />PROPOSED FEE: $21,700 <br />02 <br />DESTINATION <br />BRAND STRATEGY <br />DELIVERABLES <br />Brand Positioning <br />Brand Strategy <br />Brand Personality <br />Brand Promise <br />Core Values <br />Key Messages <br />Up to 4 rounds of stakeholder reviews <br />PROPOSED FEE: $20,000 <br />03 <br />DESTINATION BRAND <br />IDENTITY DEVELOPMENT <br />DELIVERABLES <br />Logo Design <br />Visual Identity Design <br />Tone and Voice <br />Proof of Concept (expressed via various executions such as <br />print, OOH, business collateral, trade show booths, etc.) <br />Brand Standards and Guidelines Document <br />Brand Toolkit for partners including brand standards, graphic <br />assets, best practices, and a resource directory <br />Up to 4 rounds of stakeholder reviews <br />PROPOSED FEE: $50,000 <br />04 <br />STRATEGIC KICK OFF <br />& DISCOVERY <br />DELIVERABLES <br />Market & Client Immersion <br />Visitor, Marketing, and Competitive Audits <br />Discovery Summary Document <br />Consumer Profiles <br />Strategic Brief <br />PROPOSED FEE: $7,000 <br />01 <br />SPARK REQUEST FOR PROPOSAL <br />NO. 19-07-02 <br />9. COST OF SERVICES <br />Phase 2 - Primary Traveler Research <br />EMPLOYEE ROLE RATE <br />JIM DARLINGTON CREATIVE <br />DIRECTOR $200.00 <br />SHAWNA BOALS RESEARCH <br /> PARTNER $200.00 <br />KATE KRUMSIEG BRAND <br />DIRECTOR $200.00 <br />PAUL WAGNER CREATIVE <br />DIRECTOR $200.00 <br />KATIE FIALKOFF SR. BRAND <br />MANAGER $170.00 <br />FIXED HOURLY RATE SHEET <br />46