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Profit and Loss Statements - 2016
<br />SPARK REQUEST FOR PROPOSAL
<br />NO. 19-07-02
<br />5. FINANCIAL BACKGROUND
<br />Accrual Basis Thursday, August 8, 2019 09:13 AM GMT-7 1/4
<br />Spark Branding House, Inc.
<br />PROFIT AND LOSS
<br />January - December 2016
<br />TOTAL
<br />Income
<br />4100 Gross Revenues - Brand Design
<br />4110 Gross Revenues - Immersion and
<br />Positioning Concepts
<br />9,351.35
<br />4120 Gross Revenues - Brand
<br />Architecture
<br />2,091.28
<br />4140 Gross Revenues - Identity 12,871.65
<br />4150 Gross Revenues - BD Production 270.98
<br />4160 Gross Revenues - Collateral
<br />Concept
<br />16,438.56
<br />4170 Gross Revenues - Collateral
<br />Design
<br />5,850.00
<br />4180 Gross Revenues - BD Project
<br />Management
<br />812,397.60
<br />Total 4100 Gross Revenues - Brand
<br />Design
<br />859,271.42
<br />4200 Gross Revenues - Experience
<br />Design
<br />4240 Gross Revenues - Experience
<br />Analysis
<br />20,357.16
<br />4250 Gross Revenues - ED Production -485.18
<br />4260 Gross Revenues - ED Project
<br />Management
<br />1,641,155.70
<br />Total 4200 Gross Revenues - Experience
<br />Design
<br />1,661,027.68
<br />4300 Gross Revenues - Creative
<br />Campaigns
<br />4310 Gross Revenues - Campaign
<br />Strategy
<br />18,375.00
<br />4330 Gross Revenues - Campaign
<br />Execution
<br />616.67
<br />4340 Gross Revenues - Campaign
<br />Production
<br />8,788.02
<br />4360 Gross Revenues - CC Project
<br />Management
<br />3,216.96
<br />Total 4300 Gross Revenues - Creative
<br />Campaigns
<br />30,996.65
<br />4400 Gross Revenues - Social Media
<br />4410 Gross Revenues - Social Strategy 3,830.00
<br />4420 Gross Revenues - Content
<br />Creation
<br />6,795.00
<br />4430 Gross Revenues - Engagement 21,735.78
<br />4450 Gross Revenues - Reporting and
<br />Optimization
<br />46,992.66
<br />4460 Gross Revenues - SM Project
<br />Management
<br />742,571.90
<br />Accrual Basis Thursday, August 8, 2019 09:13 AM GMT-7 2/4
<br />TOTAL
<br />Total 4400 Gross Revenues - Social
<br />Media
<br />821,925.34
<br />4500 Gross Revenues - Content Studios
<br />4510 Gross Revenues - Pre-Production 3,350.00
<br />4520 Gross Revenues - Production 32,689.00
<br />4530 Gross Revenues - Post Production 54,921.42
<br />4540 Gross Revenues - CS Project
<br />Management
<br />1,115,841.52
<br />Total 4500 Gross Revenues - Content
<br />Studios
<br />1,206,801.94
<br />4600 Gross Revenues - Website
<br />Development
<br />4660 Gross Revenues - WD Project
<br />Management
<br />139,632.92
<br />Total 4600 Gross Revenues - Website
<br />Development
<br />139,632.92
<br />4700 Gross Revenues - Media
<br />4730 Gross Revenues - Placement 177,405.18
<br />4740 Gross Revenues - Media
<br />Management
<br />16,218.25
<br />4750 Gross Revenues - M Project
<br />Management
<br />1,344,626.86
<br />Total 4700 Gross Revenues - Media 1,538,250.29
<br />Total Income $6,257,906.24
<br />Cost of Goods Sold
<br />5100 Cost of Goods Sold - Brand Design
<br />5180 Cost of Goods Sold - BD Project
<br />Management
<br />76,419.88
<br />Total 5100 Cost of Goods Sold - Brand
<br />Design
<br />76,419.88
<br />5200 Cost of Goods Sold - Experience
<br />Design
<br />5250 Cost of Goods Sold - ED
<br />Production
<br />270.98
<br />5260 Cost of Goods Sold - ED Project
<br />Management
<br />86,427.13
<br />Total 5200 Cost of Goods Sold -
<br />Experience Design
<br />86,698.11
<br />5400 Cost of Goods Sold - Social Media
<br />5430 Cost of Goods Sold - Engagement 67.60
<br />5440 Cost of Goods Sold - Monitoring
<br />and Outreach
<br />2,677.60
<br />5450 Cost of Goods Sold - Reporting and
<br />Optimization
<br />2,534.60
<br />5460 Cost of Goods Sold - SM Project
<br />Management
<br />193,578.21
<br />Total 5400 Cost of Goods Sold - Social
<br />Media
<br />198,858.01
<br />5500 Cost of Goods Sold - Content
<br />Studios
<br />5520 Cost of Goods Sold - Production 11,709.80
<br />5530 Cost of Goods Sold - Post 4,926.06
<br />Accrual Basis Thursday, August 8, 2019 09:13 AM GMT-7 3/4
<br />TOTAL
<br />Production
<br />5540 Cost of Goods Sold - CS Project
<br />Management
<br />298,908.70
<br />Total 5500 Cost of Goods Sold - Content
<br />Studios
<br />315,544.56
<br />5600 Cost of Goods Sold - Website
<br />Development
<br />5660 Cost of Goods Sold - WD Project
<br />Management
<br />18,786.00
<br />Total 5600 Cost of Goods Sold - Website
<br />Development
<br />18,786.00
<br />5700 Cost of Goods Sold - Media
<br />5730 Cost of Goods Sold - Placement 67,822.57
<br />5750 Cost of Goods Sold - M Project
<br />Management
<br />1,290,598.41
<br />Total 5700 Cost of Goods Sold - Media 1,358,420.98
<br />Total Cost of Goods Sold $2,054,727.54
<br />GROSS PROFIT $4,203,178.70
<br />Expenses
<br />6100 Payroll Expenses
<br />6110 Salaries 1,868,393.39
<br />6120 Compensation to Officers 480,000.00
<br />6130 Payroll Taxes 164,681.73
<br />6140 Payroll Processing Fees 4,514.00
<br />Total 6100 Payroll Expenses 2,517,589.12
<br />6200 Insurance
<br />6210 Workers Comp 6,187.00
<br />6220 Employee Health Benefits 106,632.71
<br />6230 Property Insurance 34,879.14
<br />6240 Automobile Insurance 2,715.36
<br />Total 6200 Insurance 150,414.21
<br />6300 Rent
<br />6310 Rent- FL 114,400.00
<br />6320 Rent- CA 18,985.17
<br />Total 6300 Rent 133,385.17
<br />6400 Building Maintenance
<br />6410 Cleaning 4,374.27
<br />6420 Telephone 26,568.34
<br />6430 Repairs 15,646.49
<br />6440 Utilities 14,336.27
<br />Total 6400 Building Maintenance 60,925.37
<br />6500 Sales Efforts
<br />6510 Client Growth 10,478.86
<br />6520 New Business 37,187.06
<br />Total 6500 Sales Efforts 47,665.92
<br />6600 Finance Expenses
<br />6610 Taxes and Fees 5,751.64
<br />6620 Bank Fees (deleted)2,932.26
<br />6630 Line of Credit Interest 5,382.82
<br />Accrual Basis Thursday, August 8, 2019 09:13 AM GMT-7 4/4
<br />TOTAL
<br />6640 Lease Interest 784.36
<br />Total 6600 Finance Expenses 14,851.08
<br />6700 Professional Fees
<br />6710 Accounting 15,691.72
<br />6720 Legal 10,404.44
<br />Total 6700 Professional Fees 26,096.16
<br />6800 Professional Development
<br />6810 T&I Meals 582.41
<br />6820 T&I Travel 5,132.78
<br />6830 Training & Inspiration 4,610.07
<br />Total 6800 Professional Development 10,325.26
<br />6900 Office Expenses
<br />6905 Supplies- MP 0.00
<br />6910 Transportation- MP 0.00
<br />6915 Meals- MP 0.00
<br />6920 Travel- MP 0.00
<br />6925 Supplies- TM (deleted)0.00
<br />6930 Transportation- TM (deleted)1,693.95
<br />6935 Meals- TM (deleted)0.00
<br />6940 Travel- TM (deleted)152,255.21
<br />6945 Office Supplies 68,340.83
<br />6950 Department Meetings 186,932.48
<br />6955 Charitable Contributions 7,453.16
<br />6960 Software 77,333.53
<br />6965 Culture 0.00
<br />6970 CA- Travel & Meals 0.00
<br />Total 6900 Office Expenses 494,009.16
<br />7000 Marketing
<br />7020 Collateral 29,494.48
<br />7030 Website 26.06
<br />Total 7000 Marketing 29,520.54
<br />7100 Recruiting
<br />7110 Career Sites 249.00
<br />Total 7100 Recruiting 249.00
<br />Total Expenses $3,485,030.99
<br />NET OPERATING INCOME $718,147.71
<br />Other Income
<br />4901 Gross Revenues - Interest 61.14
<br />Total Other Income $61.14
<br />Other Expenses
<br />Unrealized Gain or Loss 0.00
<br />8000 Depreciation Expense 54,159.01
<br />Total Other Expenses $54,159.01
<br />NET OTHER INCOME $ -54,097.87
<br />NET INCOME $664,049.84
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