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Profit and Loss Statements - 2017
<br />SPARK REQUEST FOR PROPOSAL
<br />NO. 19-07-02
<br />5. FINANCIAL BACKGROUND
<br />Accrual Basis Thursday, August 8, 2019 07:02 AM GMT-7 1/6
<br />Spark Branding House, Inc.
<br />PROFIT AND LOSS
<br />January - December 2017
<br />TOTAL
<br />Income
<br />4100 Gross Revenues - Brand Design
<br />4110 Gross Revenues - Immersion and
<br />Positioning Concepts
<br />64,945.54
<br />4120 Gross Revenues - Brand
<br />Architecture
<br />13,000.00
<br />4130 Gross Revenues - Naming 13,393.30
<br />4140 Gross Revenues - Identity 262,053.68
<br />4150 Gross Revenues - BD Production 18,014.54
<br />4160 Gross Revenues - Collateral
<br />Concept
<br />25,473.62
<br />4170 Gross Revenues - Collateral
<br />Design
<br />101,106.77
<br />4180 Gross Revenues - BD Project
<br />Management
<br />200,173.75
<br />Total 4100 Gross Revenues - Brand
<br />Design
<br />698,161.20
<br />4200 Gross Revenues - Experience
<br />Design
<br />4210 Gross Revenues - Service Concept 8,925.00
<br />4220 Gross Revenues - Operations
<br />Guide Creation
<br />25,446.20
<br />4230 Gross Revenues - Implementation
<br />Strategy
<br />8,985.48
<br />4240 Gross Revenues - Experience
<br />Analysis
<br />10,178.58
<br />4250 Gross Revenues - ED Production 1,292.81
<br />4260 Gross Revenues - ED Project
<br />Management
<br />14,349.12
<br />Total 4200 Gross Revenues - Experience
<br />Design
<br />69,177.19
<br />4300 Gross Revenues - Creative
<br />Campaigns
<br />4310 Gross Revenues - Campaign
<br />Strategy
<br />104,068.38
<br />4320 Gross Revenues - Campaign
<br />Concept
<br />313,223.22
<br />4330 Gross Revenues - Campaign
<br />Execution
<br />317,916.48
<br />4340 Gross Revenues - Campaign
<br />Production
<br />89,363.73
<br />4350 Gross Revenues - Marketing
<br />Collateral (deleted)
<br />183,342.64
<br />4360 Gross Revenues - CC Project
<br />Management
<br />227,303.94
<br />Total 4300 Gross Revenues - Creative 1,235,218.39
<br />Accrual Basis Thursday, August 8, 2019 07:02 AM GMT-7 2/6
<br />TOTAL
<br />Campaigns
<br />4400 Gross Revenues - Social Media
<br />4410 Gross Revenues - Social Strategy 112,776.23
<br />4420 Gross Revenues - Content
<br />Creation
<br />243,885.13
<br />4430 Gross Revenues - Engagement 125,459.10
<br />4440 Gross Revenues - Monitoring and
<br />Outreach
<br />20,555.00
<br />4450 Gross Revenues - Reporting and
<br />Optimization
<br />149,701.22
<br />4460 Gross Revenues - SM Project
<br />Management
<br />180,777.67
<br />Total 4400 Gross Revenues - Social
<br />Media
<br />833,154.35
<br />4500 Gross Revenues - Content Studios
<br />4510 Gross Revenues - Pre-Production 100,534.00
<br />4520 Gross Revenues - Production 423,901.61
<br />4530 Gross Revenues - Post Production 478,404.21
<br />4540 Gross Revenues - CS Project
<br />Management
<br />70,375.11
<br />Total 4500 Gross Revenues - Content
<br />Studios
<br />1,073,214.93
<br />4600 Gross Revenues - Website
<br />Development
<br />4620 Gross Revenues - Website
<br />Concepts
<br />4,360.00
<br />4630 Gross Revenues - Website Design 16,047.50
<br />4640 Gross Revenues - Development 52,632.32
<br />4660 Gross Revenues - WD Project
<br />Management
<br />47,103.72
<br />Total 4600 Gross Revenues - Website
<br />Development
<br />120,143.54
<br />4700 Gross Revenues - Media
<br />4710 Gross Revenues - Media Strategy 66,030.80
<br />4720 Gross Revenues - Planning 53,924.16
<br />4730 Gross Revenues - Placement 3,183,343.78
<br />4740 Gross Revenues - Media
<br />Management
<br />129,983.61
<br />4750 Gross Revenues - M Project
<br />Management
<br />30,849.88
<br />Total 4700 Gross Revenues - Media 3,464,132.23
<br />Total Income $7,493,201.83
<br />Cost of Goods Sold
<br />5100 Cost of Goods Sold - Brand Design
<br />5110 Cost of Goods Sold - Immersion
<br />and Positioning Concepts
<br />12,331.87
<br />5140 Cost of Goods Sold - Identity 4,051.11
<br />5160 Cost of Goods Sold - Collateral
<br />Concept
<br />4,483.98
<br />5170 Cost of Goods Sold - Collateral
<br />Design
<br />7,331.72
<br />Accrual Basis Thursday, August 8, 2019 07:02 AM GMT-7 3/6
<br />TOTAL
<br />5180 Cost of Goods Sold - BD Project
<br />Management
<br />32,157.93
<br />Total 5100 Cost of Goods Sold - Brand
<br />Design
<br />60,356.61
<br />5200 Cost of Goods Sold - Experience
<br />Design
<br />5220 Cost of Goods Sold - Operations
<br />Guide Creation
<br />139.07
<br />5230 Cost of Goods Sold -
<br />Implementation Strategy
<br />374.56
<br />5240 Cost of Goods Sold - Experience
<br />Analysis
<br />577.89
<br />5250 Cost of Goods Sold - ED
<br />Production
<br />4,693.88
<br />5260 Cost of Goods Sold - ED Project
<br />Management
<br />2,284.53
<br />Total 5200 Cost of Goods Sold -
<br />Experience Design
<br />8,069.93
<br />5300 Cost of Goods Sold - Creative
<br />Campaigns
<br />5310 Cost of Goods Sold - Campaign
<br />Strategy
<br />1,429.38
<br />5320 Cost of Goods Sold - Campaign
<br />Concept
<br />34,537.15
<br />5330 Cost of Goods Sold - Campaign
<br />Execution
<br />7,852.91
<br />5340 Cost of Goods Sold - Campaign
<br />Production
<br />8,262.64
<br />5350 Cost of Goods Sold - Marketing
<br />Collateral
<br />13,505.14
<br />5360 Cost of Goods Sold - CC Project
<br />Management
<br />1,857.46
<br />Total 5300 Cost of Goods Sold - Creative
<br />Campaigns
<br />67,444.68
<br />5400 Cost of Goods Sold - Social Media
<br />5410 Cost of Goods Sold - Social
<br />Strategy
<br />2.35
<br />5420 Cost of Goods Sold - Content
<br />Creation
<br />1,753.97
<br />5430 Cost of Goods Sold - Engagement 139,864.63
<br />5440 Cost of Goods Sold - Monitoring
<br />and Outreach
<br />10,388.32
<br />5450 Cost of Goods Sold - Reporting and
<br />Optimization
<br />418.48
<br />5460 Cost of Goods Sold - SM Project
<br />Management
<br />123.56
<br />Total 5400 Cost of Goods Sold - Social
<br />Media
<br />152,551.31
<br />5500 Cost of Goods Sold - Content
<br />Studios
<br />5510 Cost of Goods Sold - Pre-
<br />Production
<br />1,868.03
<br />5520 Cost of Goods Sold - Production 118,953.72
<br />Accrual Basis Thursday, August 8, 2019 07:02 AM GMT-7 4/6
<br />TOTAL
<br />5530 Cost of Goods Sold - Post
<br />Production
<br />127,502.20
<br />5540 Cost of Goods Sold - CS Project
<br />Management
<br />40,622.42
<br />Total 5500 Cost of Goods Sold - Content
<br />Studios
<br />288,946.37
<br />5600 Cost of Goods Sold - Website
<br />Development
<br />5630 Cost of Goods Sold - Website
<br />Design
<br />480.00
<br />5640 Cost of Goods Sold - Development 44,341.46
<br />Total 5600 Cost of Goods Sold - Website
<br />Development
<br />44,821.46
<br />5700 Cost of Goods Sold - Media
<br />5730 Cost of Goods Sold - Placement 3,210,549.19
<br />5740 Cost of Goods Sold - Media
<br />Management
<br />330.00
<br />Total 5700 Cost of Goods Sold - Media 3,210,879.19
<br />Total Cost of Goods Sold $3,833,069.55
<br />GROSS PROFIT $3,660,132.28
<br />Expenses
<br />6100 Payroll Expenses
<br />6110 Salaries 1,841,430.34
<br />6120 Compensation to Officers 270,859.48
<br />6125 Manager Wages - Tony 111,035.20
<br />6130 Payroll Taxes 187,521.29
<br />6140 Payroll Processing Fees 4,796.20
<br />6150 Employee 401k 0.00
<br />Total 6100 Payroll Expenses 2,415,642.51
<br />6200 Insurance
<br />6210 Workers Comp 5,489.00
<br />6220 Employee Health Benefits 123,006.14
<br />6230 Property Insurance 23,328.38
<br />6240 Automobile Insurance 0.00
<br />Total 6200 Insurance 151,823.52
<br />6300 Rent
<br />6310 Rent- FL 146,520.00
<br />6320 Rent- CA 10,765.00
<br />Total 6300 Rent 157,285.00
<br />6400 Building Maintenance
<br />6410 Cleaning 4,762.43
<br />6420 Telephone 26,702.56
<br />6430 Repairs 21,507.54
<br />6440 Utilities 15,294.42
<br />Total 6400 Building Maintenance 68,266.95
<br />6500 Sales Efforts
<br />6510 Client Growth 19,300.86
<br />6520 New Business 40,868.41
<br />Total 6500 Sales Efforts 60,169.27
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