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Building brands together. While we still have so much to learn from each other, the information you provided inspired the following approach for reinvigorating the City of Sunny Isles Beach brand. In the following sections, we explore how our methodology comes together with your proposed phases. STRATEGIC KICKOFF & DISCOVERY Review existing research and the current branding. This step includes in- person market immersion, stakeholder interviews, and a presentation of our findings. 01 RESEARCH PHASE 2PHASE 1 PRIMARY RESEARCH SECONDARY RESEARCH Develop a deep understanding of Sunny Isles Beach residents and their perspectives of the city. We’ll do this through quantitative and qualitative assessments. Investigate demographic, consumer, media and market data; existing marketing effort; the branding approach of like destinations and larger business trends. Present all research + a recommendation for positioning, mission and vision. 02 DESTINATION BRAND STRATEGY This includes but is not limited to developing a brand promise, character, and messaging. Assumes 1 round of stakeholder reviews, if not in-person, then via video conference or conference calls. 03 DESTINATION BRAND IDENTITY DEVELOPMENT Create the visual and verbal identity that will be applied to Sunny Isles Beach marketing, events, and promotions materials. Assumes 1 round of stakeholder reviews, if not in-person, then via video conference or conference calls. 04 * This page is designed to serve both as the overview of how SPARK will address the two phases outlined in this RFP from the Qualifications section, as well as the requirements in section 4 -- Approach/Methodology. SPARK REQUEST FOR PROPOSAL NO. 19-07-02 2. QUALIFICATIONS 07