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RFP No. 19-07-02 Citywide Re-Branding Services
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8/15/2019 10:20:20 AM
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8/15/2019 10:19:33 AM
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In step 1, we collaborate with Sunny Isles Beach <br />leaders, residents, visitors, city employees and local <br />businesses to learn where the Sunny Isles Beach <br />brand stands today. Some questions we’ll look to <br />answer in this phase are: <br />STRATEGIC KICK OFF & <br />DISCOVERY01 <br />WHAT ELEMENTS OF THE EXISTING BRAND DRIVE A <br />POSITIVE, MEMORABLE PERCEPTION, AND WHICH DO NOT? <br />WHY DO PEOPLE CHOOSE TO LIVE AND DO BUSINESS IN <br />SUNNY ISLES BEACH OVER OTHER LOCATIONS? <br />DO RESIDENTS CURRENTLY FEEL ACCURATELY <br />REPRESENTED BY THE CITY’S BRAND? <br />SPARK REQUEST FOR PROPOSAL <br />NO. 19-07-02 <br />2. QUALIFICATIONS <br />08
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